Islamic Media Survey
Listening to the Voice
of the Customer
Islamic Media Association conducts this survey so
it can collect feedback directly and systematically from the various customer
communities IMA media artists serve. It
is important to know from the customers what works well and where there are gaps
between customer expectations and the customer experience. This information informs the continuous
improvement process IMA uses to identify and set in motion initiatives designed
to increase customer satisfaction. Such as, the plaguing widespread piracy issue
of Islamic media products and its impact on the Muslim community. IMA's goal is
to continue to improve the customer's experience and along with this their
satisfaction with the support and services IMA provides its media artists. The survey feedback will be used to better
understand the customer needs and to target the continuous improvement efforts
within the Islamic Media
Association.
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